In my latest Sassy Direct post, I explained what purposeful content is and what the difference between direct and indirect purposeful content is. Now I want to give you some specific examples of purposeful content across my social channels. I’m hoping these examples of purposeful content spark some lightbulbs on how YOU can integrate purposeful content into your social strategy!
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Using Facebook Albums for Purposeful Content
The obvious way to share purposeful content is directly to the wall of your Facebook page and/or group. But say you want it to be in a stable spot that you can direct folks to, without having to scroll or search. It’s time to start making some Facebook photo albums! This works for both direct AND indirect purposeful content!
This is the easy one! When I was selling LuLaRoe I had an album that was full of pictures of me styling one Carly dress. Then, when people had questions about how else they could wear a Carly, I would simply tag them on that photo album!
You could do this with ANY of your products: Albums for application/usage instructions (have a video? Just link it in the caption of the photo!), categories of product (all your glitter products in one album, all your dresses in one album, etc). Again, then this information is static and easy for you to get to so that you can tag folks who have questions. You aren’t having to regenerate this information every time!
Something that was really popular in my last Facebook group was my “Book Club” photo album. A lot of my customers are big readers, and I wanted a place for us all to share our love of reading! Did I sell books? NOPE. But I knew this was something important to my customers, so I needed to find a way to capitalize on that.
I made a photo for each genre of literature (romance, mystery, sci-fi, etc.) and then people were able to comment on each photo with their book recommendations in those genres! It was a great way for me to share books I loved all in one place, but it also gave them a place to share their love of books! There was some back and forth between folks that loved the same books, and people really appreciated having a place to go when they needed a new book to read.
Not into books? You could apply the same concept to recipes: A photo for chicken, beef, soups, vegetarian, gluten free…Then you (and your customers) can share recipes you love in each category!
How could you apply the interests of your ideal customer to a Facebook photo album?
Using Instagram Highlights for Purposeful Content
I know a lot of people are new to the Highlight game, so for a video tutorial on how to add photos and graphics to your Instagram highlights, CLICK HERE.
I like to think of Highlights as Instagram’s version of photo albums: You are creating collections of content that are static; they are always sitting at the top of your profile. Highlight categories that I have on my profile include: New arrivals, sales, hair (for hair tutorials), recipes, happy customers (to re-share images of folks wearing my products), make-up (to share my make-up looks/make-up products I love), try-ons (to show me trying on my products), and blog. Notice that not all of these have something to do directly with the clothing I’m selling. I’ve also mixed in things I love (hair, make-up, recipes), to add in that indirect purposeful content. And the entire time I’m highlighting my personality!
Take this feature and capitalize on it! Think about how you can use this for your business. Maybe you have a highlight for each of your product categories; they could include photos with pricing, BUT ALSO video tutorials and how tos for that product! ALWAYS think about how you’re adding value into your social strategy, it can’t all be “sell, sell, sell”.
And don’t forget about that indirect purposeful! What are some things you love? Make-up, cooking, reading? These can ALL be in your highlights! Let people know that you’re more than just a small business owner trying to sell something, you’re also a human with interests! This is where people will find a way to connect with you; let them in!
Need More Knowledge Bombs?
I really hope this sparked some new ideas for you! Purposeful content is my favorite “P”! Want to learn more about the three Ps of social content? Giiiiirl you need to get over to the Elite Suite Facebook Group*. “This is a premium, members-only subgroup of The Socialite Suite. This group provides daily live coaching on social strategies, specifically for direct sellers.” I’ve been a member of the Elite Suite for almost a year now, and I have NO REGRETS. I will happily give these women my money, because they are constantly helping me improve my business (even now that I’m out of direct sales and running my own boutique!). The wealth of knowledge in this group is PRICELESS.
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