I’m not even sure how to start this post, because for me this is the end of an era; a really important era. The past two years as a LuLaRoe retailer have taught me SO MUCH about: myself, running a business, and fashion. I’ve met SO MANY amazing women on this journey, both other LuLaRoe retailers and customers who have shopped with me. Making the decision to leave LuLaRoe was not an easy one, but I need to write it all out as a form of therapy for myself. If you’re looking for a post that’s going to bash LuLaRoe, LuLaRoe retailers, or LuLaRoe customers, this isn’t it. Just stop reading right now. This is about MY journey, and how I came to the decision to leave LuLaRoe.
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Why I Started A Business With LuLaRoe
I have always wanted to be my own boss, I just do not enjoy working FOR someone. But, I didn’t have a single clue about what running a business even meant. This was what lead me to LuLaRoe two years ago: The ability to run my own business without 100% of the risks. LuLaRoe takes care of sourcing the fabrics, coming up with the designs, providing seasonally appropriate things…all the retailer has to do is decide what styles they want to stock.
I ran a successful LuLaRoe business for two years, I got into a rhythm and was hitting my goals. Money is not the reason I decided to leave. I want to make that very clear: I’m not failing at this and calling it quits. While I LOVE running my own clothing boutique, there are certain things that started to feel restricting while working for LuLaRoe.
When Things Stopped Working For Me
I didn’t always love the prints that I’d get in my box; there were some pieces that sat for a while, but the majority of the stuff was great and it moved. There is something to be said for this business model: I would often sell prints I myself would NEVER have worn, that other people loved. It forces you out of your comfort zone, in turn helping you please more people. Now, I’m not saying ALL the prints were lovable, but you get what I mean. We don’t all wear the same clothes, or love the same clothes, and that’s a good thing! Life would be SO BORING if we did!
Getting my hands on new inventory has been a struggle for a while. Styles have been completely out of stock for months, then they come back in stock and it’s a race to get online to order ahead of everyone else before they flash back out of stock for another few months. Special releases (capsules/collections) felt like the Hunger Games EVERY. SINGLE. TIME. and I was one of the lucky ones! I’d say I was able to get my hands on special releases about 75% of the time. Maybe I didn’t get EVERYTHING I wanted from a release, but I could usually get my hands on a few pieces.
To me, this problem is baffling. After two years of being with this company, whyyy couldn’t they figure out this problem? Make more pieces. Place limits. Find a way to make this fair so that a higher percentage of retailers could get access to the product. Retailers are often told that special releases won’t “make or break” their business, except there ARE negative effects. If I can’t provide the product to my customer, they’re just going to go to another retailer and spend their money with them instead. That’s their right, I want them to get the pieces they want, but that is me LOSING their business.
Letting Fear Control Me
When I really think about it, I’ve known this was coming for a few months, but I’ve been too scared to leave LuLaRoe. Fear often dictates so many of our decisions. It has had me frozen in place, too scared to move in any direction. Some of the major things I was afraid of: If I go out on my own will my customers follow me? Will they like the new products I’m choosing? How will I do without the “LuLaRoe brand” attached to my name? What would all my team members think when I told them? After a lot of self reflection, I’ve decided that I just can’t keep living my life for other people, to please other people. I have to do what feels right for ME.
Why I Need To Leave LuLaRoe
So why did I decide to leave LuLaRoe? The simple answer is that I want more control over my business. I want to be able to: order product whenever I want; ensure the styles, prints and fabrics are desirable to my customers; set my own prices; sell on any platform that I want; and I don’t want to have to constantly feel like I’m battling other people to get my hands on a few pieces of seasonal product.
I need to leave LuLaRoe because their business model no longer fits where I want my business to go. Does that mean EVERYONE needs to leave LuLaRoe? OF COURSE NOT. Many people love this business model, and it works for them. But just because it works for them, doesn’t mean that I have to keep trying to force it to work for me.
LuLaRoe has given me the power and confidence I need to TRULY be my own boss and run my own business. I am taking a leap in going out on my own, but I couldn’t have done it without them. For that, I will be forever grateful. So stay tuned, because big things are coming.